Brighter Data Thinking,
Brighter Data Action
Hi, welcome to Brighter Data Minds.
We’re a consumer insights blog driven by a team of market research and data geeks.
Our mission is to inspire smart people to see and use data in different ways.
Aligning data with consumer behaviours and business goals lets us use it more effectively – the skill of data insight.
Latest Posts
- Cuteness Bias: Why “Aww” Can Drive Sales (and When It Can Backfire)
- Short: Boosting Customer Confidence to Drive Sales
- Progressive Disclosure: Simplifying Customer Choices
- Short: Boost Retail Sales With The “Second Basket” Effect
- Unlocking Sales: The Small Broken Key Effect
- Understanding Customer Motivation: The Fresh Start Effect
Explore Content by Keyword
Explore how everyday behaviour impacts consumer spending.
Be inspired to think differently.
Become more insightful and purposeful data thinkers.
Select Content by Category
- Business Behaviour and Culture (29)
- Consumer Behaviour (46)
- Data & Technology (3)
- Macro & Cultural Trends (9)
- Market Dynamics (10)
- Product or Category (24)
Brighter thinking direct to your inbox
Enter your email below to receive weekly updates
No Spam Promise
> Email consists of a single blog article
> We post one to two times a week, so you’ll receive no more than 2 emails a week
> Sign up and enjoy weekly inspiration direct to your inbox
Thank you for your support
Older Posts
- The Power of Price Anchoring: Guiding Customers’ Choices Through Smart Pricing
- The Illusion of Choice: Why More Isn’t Always Better for Customers
- Beware of Recency Bias: How It Shapes Business Decisions
- The Lipstick Effect: Why Luxury Small Spends Stay Strong in Tough Times
- The Virtual Ownership Effect: A Simple Insight for Marketeers
- The Power of Free: Why “Zero” Changes Everything
- How Selective Bias Undermines Business Success
- Leveraging FOMO: Boosting Sales or Risking Trust?
- Understanding Emotional Marketing: ‘Sex Sells’ Effect
- Maximise Profits by Identifying High-Value Customers (Pareto Principle)
- Understanding the Scarcity Effect in Sales
- How Sample Bias Affects Business Decisions
- How Charm Pricing Influences Consumer Behavior
- Leveraging Perception Bias for Business Success
- Maximising Customer Loyalty Through Buyer’s Remorse
- Understanding the Marketing Placebo Effect
- Harnessing Loss Aversion: Boost Sales Strategies
- How to Avoid the Sunken Cost Fallacy in Decision-Making
- How Reciprocity Builds Customer Loyalty
- Money Illusion: Impact on Pricing Strategies
- Balancing Brand and Product Marketing for Success
- Understanding Relativity in Consumer Choices
- Boosting Brand Loyalty with Positive Experiences
- Understanding the Planning Fallacy in Business
- Data-Driven Strategies to Close the Action Gap
Clear communication is essential for driving change
BrighterDataMinds.com 