How do you see opportunity?

Does the above image represent the end of the day, and the closing of an old way of thinking?

Perhaps the image is the start of a new dawn and you’re ready to embrace the change required?

About

This blog started in Feb 2023 and launched in Nov 2024, with the purpose of simplifying consumer and market research related topics into easy to understand three minute digests; from commercial models to marketing strategies, consumer behavioural sciences to behavioural economics; plus a sprinkle of data models and statistics.

All data has meaning when viewed from different angles; it’s important to know what you’re seeing and what you’re not seeing. Our goal is to help people think differently about data and inspire fresh perspectives. We will use clear and simple language, provide practical commercial examples, and offer data measure suggestions to bring concepts to life.

Blog Format Overview

All blog posts follow a consistent and simplified format:

1. What is this in one sentence?

2. What does it mean for businesses?

3. Customer opportunities

4. Threats to business

5. Two real business examples (good or bad)

6. How to use data to measure this effect

Hi I’m Chris, your Insights Ninja

With over 10 years of experience in data analytics and market insights for retail, I have worked with talented strategists, insight directors, brand marketers, consumer researchers, and data scientists. Clear communication is essential for driving change, and together we can become more insightful and purposeful data thinkers.