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Consumer behaviour

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Understanding Customer Motivation: The Fresh Start Effect

Business Behaviour and Culture · Consumer Behaviour · Macro & Cultural Trends
The Pratfall Effect: Embracing Brand Imperfections in Retail Marketing

Macro & Cultural Trends · Market Dynamics · Product or Category
Understanding the Social Learning Effect in Consumer Behavior

Consumer Behaviour · Macro & Cultural Trends
The Brand Mascot Effect – Why Retailers Shouldn’t Ignore It

Business Behaviour and Culture · Macro & Cultural Trends · Product or Category
Harnessing the Nostalgia Effect to Boost Sales

Consumer Behaviour · Macro & Cultural Trends
How to Make Your Brand Stand Out: The Von Restorff Effect

Business Behaviour and Culture · Consumer Behaviour · Macro & Cultural Trends · Product or Category
Harnessing the Wisdom of Crowds in Retail

Consumer Behaviour · Macro & Cultural Trends · Market Dynamics · Product or Category
How Brands Can Benefit from Authentic Sustainability Messaging

Consumer Behaviour · Macro & Cultural Trends · Product or Category
Money Illusion: Impact on Pricing Strategies

Business Behaviour and Culture · Consumer Behaviour · Macro & Cultural Trends