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Consumer behaviour

MARKET DYNAMICS

BUSINESS CULTURE

The “Nine-Ending Age Effect”: Why Customers Rethink at the Edge of a New Decade

Consumer Behaviour · Market Dynamics · Product or Category
The Pratfall Effect: Embracing Brand Imperfections in Retail Marketing

Macro & Cultural Trends · Market Dynamics · Product or Category
The Power of Naming: Building Trust Through Business Names

Business Behaviour and Culture · Market Dynamics · Product or Category
Understanding Needs-Based Segmentation in Retail

Consumer Behaviour · Market Dynamics · Product or Category
Unlocking Customer Insights with Usage and Attitude Segmentation

Consumer Behaviour · Data & Technology · Market Dynamics · Product or Category
Harnessing the Wisdom of Crowds in Retail

Consumer Behaviour · Macro & Cultural Trends · Market Dynamics · Product or Category
Balancing Brand and Product Marketing for Success

Business Behaviour and Culture · Consumer Behaviour · Market Dynamics · Product or Category
Understanding the Scarcity Effect in Sales

Consumer Behaviour · Market Dynamics
Maximise Profits by Identifying High-Value Customers (Pareto Principle)

Consumer Behaviour · Market Dynamics