Listen

The Consumer Insights Podcast is a great and highly recommended listen. Updated weekly, this podcast explores future facing topics and interviews a great variety of insight experts. Link >>>

The Marketing & AI Podcast: The MAP is a recent (late 2024) podcast to help marketeers ‘navigate the new world driven by AI’.
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Read

There are a lot of pioneering behavioural science reads from the 80s, 90s and 00s that are fundamental towards the expansion and demonstration of how science and business come together to influence consumer choice. These will not be listed, instead we will list a few of our modern favs for both beginner and enthusiast alike.

The Choice Factory – Richard Shotton

Good Strategy Bad Strategy – Richard Rumelt

Decoded – Phil Barden

Predictably Irrational – Dan Ariely

Mindset – Carol Dweck

Hooked – Nir Eyal

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