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June 21, 2025
The Goal Gradient Effect – A Retailer’s Secret Weapon to Drive Sales
June 14, 2025
Understanding Needs-Based Segmentation in Retail
June 7, 2025
Boost Customer Loyalty Using the Endowed Progress Effect
May 3, 2025
Harnessing the Nostalgia Effect to Boost Sales
April 26, 2025
Harnessing the Generational Effect in Marketing
March 23, 2025
Harnessing the Wisdom of Crowds in Retail
March 16, 2025
How Brands Can Benefit from Authentic Sustainability Messaging
March 9, 2025
Understanding the Dunning-Kruger Effect in Retail
February 4, 2025
Data-Driven Strategies to Close the Action Gap
January 22, 2025
Understanding the Planning Fallacy in Business
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