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September 27, 2025
The Pratfall Effect: Embracing Brand Imperfections in Retail Marketing
September 14, 2025
Survivorship Bias: Lessons from Business Failures
August 31, 2025
The Power of Naming: Building Trust Through Business Names
July 27, 2025
Understanding the Ostrich Effect in Business
July 15, 2025
How Priming Influences Customer Decisions
June 21, 2025
The Goal Gradient Effect – A Retailer’s Secret Weapon to Drive Sales
June 14, 2025
Understanding Needs-Based Segmentation in Retail
June 7, 2025
Boost Customer Loyalty Using the Endowed Progress Effect
May 3, 2025
Harnessing the Nostalgia Effect to Boost Sales
April 26, 2025
Harnessing the Generational Effect in Marketing
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