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September 27, 2025
The Pratfall Effect: Embracing Brand Imperfections in Retail Marketing
June 16, 2025
Understanding the Social Learning Effect in Consumer Behavior
May 24, 2025
The Brand Mascot Effect – Why Retailers Shouldn’t Ignore It
April 26, 2025
Harnessing the Generational Effect in Marketing
December 8, 2024
Maximising Customer Loyalty Through Buyer’s Remorse
November 24, 2024
Understanding Emotional Marketing: ‘Sex Sells’ Effect
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