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May 24, 2025
The Brand Mascot Effect – Why Retailers Shouldn’t Ignore It
May 3, 2025
Harnessing the Nostalgia Effect to Boost Sales
April 26, 2025
Harnessing the Generational Effect in Marketing
April 18, 2025
How to Make Your Brand Stand Out: The Von Restorff Effect
March 23, 2025
Harnessing the Wisdom of Crowds in Retail
March 16, 2025
How Brands Can Benefit from Authentic Sustainability Messaging
March 9, 2025
Understanding the Dunning-Kruger Effect in Retail
February 4, 2025
Data-Driven Strategies to Close the Action Gap
January 22, 2025
Understanding the Planning Fallacy in Business
January 20, 2025
Boosting Brand Loyalty with Positive Experiences
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