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October 25, 2025
Understanding the Illusion of Effort in Retail
September 27, 2025
The Pratfall Effect: Embracing Brand Imperfections in Retail Marketing
August 31, 2025
The Power of Naming: Building Trust Through Business Names
July 15, 2025
How Priming Influences Customer Decisions
June 16, 2025
Understanding the Social Learning Effect in Consumer Behavior
June 7, 2025
Boost Customer Loyalty Using the Endowed Progress Effect
May 24, 2025
The Brand Mascot Effect – Why Retailers Shouldn’t Ignore It
April 26, 2025
Harnessing the Generational Effect in Marketing
April 18, 2025
How to Make Your Brand Stand Out: The Von Restorff Effect
January 20, 2025
Boosting Brand Loyalty with Positive Experiences
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